I’m a Senior graphic designer & creative lead who works across branding, digital experiences, and campaign design. My approach blends conceptual thinking with hands on execution: understanding the core idea, shaping its visual language, and translating it into formats that work across platforms. I thrive in collaborative, cross-disciplinary environments and enjoy building clear systems, from design processes to scalable brand libraries, that help teams create better work, faster.

Growing up surrounded by nature, movement and stories shaped how I design: with clarity, adaptability, and care. I believe design should not only work beautifully, but feel meaningful. For the people who make it and the people who use it.

Over the past 10+ years, I've worked across wellness, climate tech, culture, and lifestyle. Building brands, systems and experiences that connect across platforms and time zones. Whether I'm leading a rebrand, managing budgets and vendors for a product launch, or training non-design teams to use a brand library, I bring the same heart, structure and curiosity to all of it.

I’m inspired by movement in all its forms: concerts, bookstores, museums, art exhibits. These experiences help me disconnect from the screen, reconnect with human stories and return to the work with new perspectives.