This project was all about giving a fresh new identity to a long-standing community library that was feeling a bit outdated.

The goal was to revamp the library’s image and restore its relevance through a thoughtful rebrand. Positioning it as an inclusive, forward-looking space for learning, creativity, and connection.

I started by exploring and fine tuning the library’s mission and tone to better reflect its values. The main focus was on transmitting openness, accessibility, and its role as a cultural hub. From there, I created a fresh visual identity system that included a new logo, color palette and typography (all designed to feel friendly and modern). Once the brand direction was in place, I oversaw its rollout across everything from printed materials and wayfinding to community outreach tools and internal guidelines, making sure the new identity felt consistent and easy to apply.

Art direction | Branding | Visual Identity | Typography | Illustration